1) Strategy isn’t about “making a plan” — it’s about making good decisions before you act.
Many businesses run feeling like they’re constantly putting out fires: opportunities that show up too late, projects competing with each other, priorities that shift every week, and decisions that depend on “whoever seems most certain” in a meeting.
The problem isn’t a lack of effort — it’s the lack of a clear strategic process to:
- understand what changes are affecting your business,
- choose which opportunities actually make sense,
- and turn that into an actionable plan (with focus and clear priorities).
Our goal: clear priorities, aligned decisions, and a plan you can actually execute.
2) This isn’t just a formality — working with an accredited advisor is a competitive advantage.
At ACCIÓ, an accredited advisor isn’t just a “middleman.” They bring method, judgment, and guidance so your company can make decisions with greater clarity and less bias.
ACCIÓ also makes clear that only accredited advisors can support companies through several of its programs.
In practice, what changes when the process is properly guided?
- You stop confusing ideas with viable initiatives.
- You gain a shared framework to align leadership and teams.
- You prioritize based on real criteria (impact, effort, risk, timeline) — not gut feeling or whatever feels urgent.
At Fynance, we have an ACCIÓ-accredited Strategy Advisor to guide companies through this reflection and decision-making process — ensuring the methodology and approach match the program’s standards.
3) The importance of a strategic partner: judgment over noise.
In a complex project, having options is easy. Choosing well is hard. That’s why, as strategy advisors, our job is to help your company:
- separate what’s important from what’s just urgent,
- turn signals from the market into concrete hypotheses,
- and build a decision map: what to bet on, what to pause, what to drop, and what to test first.
This is usually where the biggest savings come from — not from “doing more,” but from stopping what doesn’t belong right now.
4) Sin información fiable, la estrategia se convierte en opinión
There’s a phrase you hear all the time in meetings: “this makes sense.” But mature strategy starts when you add: “How do we prove it?” That’s why the process needs to be grounded in data and a minimum level of discipline:
- margins and real profitability (not just revenue),
- operational capacity and bottlenecks,
- customer and channel dependencies,
- costs and income,
- cash flow (collections/payments) and risks.
Once an opportunity passes that filter, the next step is to validate it and turn it into a business case — especially when exploring new business opportunities.
This is key: strategy doesn’t stop at diagnosis. It comes down to a plan — with numbers, assumptions, and a roadmap.
5) What exactly do we do as ACCIÓ Strategy Advisors?
In practical terms, the advisory work is focused on what ACCIÓ defines as a forward-looking strategic reflection process to:
- identify changes that could impact your business model,
- develop initiatives and areas of opportunity,
- and prioritize the ones that matter most.
If you’re at a point where you need focus, clear criteria, and a grounded plan, working with an accredited advisor helps you move faster and with less trial and error.
And if for any reason your company can’t access ACCIÓ programs (due to requirements, deadlines, or availability), Fynance also offers strategic plan development and advisory services to turn decisions into an executable roadmap — including numbers, priorities, and indicators when needed.
https://fynance.es/planes-de-negocio/ https://fynance.es/planes-de-negocio/
FAQ
What are the ACCIÓ Strategy Vouchers?
A program to help key people in a company identify changes affecting their business model and prioritize strategic opportunities.
Is it mandatory to work with an accredited advisor?
Yes — the subsidized activity under the voucher must be carried out with an ACCIÓ-accredited advisor.
What’s the outcome of the advisory process?
A strategic reflection process with defined and prioritized initiatives, and a roadmap to execute them with focus.
Is this useful even if I already have a strategic plan?
Yes — if your plan doesn’t translate into clear priorities, metrics, and a realistic roadmap. Often, the real value is in updating the framework and re-prioritizing.
What does an ACCIÓ-accredited strategy advisor do?
They guide the company with a proven method to identify relevant changes, define initiatives, and prioritize them to ensure future competitiveness.
Official ACCIÓ Links
- Strategy Vouchers: https://www.accio.gencat.cat/es/serveis/estrategia-i-creixement-empresarial/cupons-destrategia/
- New Opportunities Support (2025): https://www.accio.gencat.cat/es/serveis/estrategia-i-creixement-empresarial/ajuts-creixement-canvi-estrategic/
- All ACCIÓ Services: https://www.accio.gencat.cat/es/serveis/